新媒體運營常見的12種營銷方式

1 短視頻營銷

1. Short video marketing

借助短視頻內(nèi)容（如搞笑、情感、故事等），通過熱點關(guān)聯(lián)產(chǎn)品，利用大數(shù)據(jù)精確推送，提升品牌曝光。

By leveraging short video content (such as humor, emotions, stories, etc.), associating products with hot topics, and using big data to accurately push, brand exposure can be enhanced.

直播作為短視頻延伸，通過互動展示產(chǎn)品，增強用戶購買欲。

Live streaming, as an extension of short videos, enhances user purchasing desire through interactive display of products.

2 廣告營銷

2. Advertising and Marketing

在高流量平臺投放廣告（如首頁圖、Logo等），借助平臺流量入口快速提升品牌知名度和客戶量。

Place advertisements on high traffic platforms (such as homepage images, logos, etc.) to quickly increase brand awareness and customer base through the platform's traffic entry.

3 軟文營銷

3 Soft article marketing

在自媒體平臺（如今日頭條、微信）發(fā)布軟文或?qū)ｎ}內(nèi)容，精準(zhǔn)觸達目標(biāo)用戶，提高品牌曝光和用戶活躍度。

Publish soft articles or special content on self media platforms (such as Today's Headlines and WeChat) to accurately reach target users, increase brand exposure and user activity.

4 自媒體營銷

4. Self media marketing

以個人視角發(fā)表內(nèi)容，創(chuàng)建獨立賬號發(fā)布文章或視頻，通過各平臺增加品牌個性化曝光。

Publish content from a personal perspective, create independent accounts to publish articles or videos, and increase personalized brand exposure through various platforms.

5 病毒式營銷

5 Viral Marketing

利用高價值內(nèi)容或服務(wù)激勵用戶自發(fā)傳播，形成“用戶帶動用戶”效果，擴大品牌影響力。




Using high-value content or services to motivate users to spontaneously spread, forming a "user driven user" effect, and expanding brand influence.

6 事件營銷

6 Event Marketing

策劃具有新聞價值的事件，借助媒體和名人效應(yīng)在短時間內(nèi)實現(xiàn)廣泛傳播，提升品牌形象。

Plan events with news value, utilize media and celebrity effects to achieve widespread dissemination in a short period of time, and enhance brand image.

7 口碑營銷

7 word-of-mouth marketing

依靠客戶之間的交流，以口碑推廣方式擴展品牌影響力，強化產(chǎn)品認(rèn)可度。

Relying on communication between customers, expanding brand influence through word-of-mouth promotion, and strengthening product recognition.

8 饑餓營銷

8 Hunger Marketing

通過控制供求關(guān)系營造“稀缺”效應(yīng)，維護品牌高端形象，提升產(chǎn)品溢價能力。

By controlling the supply and demand relationship, creating a "scarcity" effect, maintaining the high-end image of the brand, and enhancing the product's premium ability.

9 知識營銷

9 Knowledge Marketing

借科普宣傳向用戶普及新技術(shù)和產(chǎn)品概念，幫助用戶理解并接受新產(chǎn)品，打開市場需求。

Promote new technologies and product concepts to users through science popularization, help them understand and accept new products, and open up market demand.

互動營銷

Interactive Marketing

通過趣味互動活動，與用戶雙向溝通，增強品牌與用戶的情感連接。

Through fun interactive activities, communicate with users in both directions, and enhance the emotional connection between the brand and users.

11 情感營銷

11 Emotional Marketing

從用戶情感需求出發(fā)，運用情感廣告、促銷等手段，讓消費者與品牌產(chǎn)生共鳴。

Starting from the emotional needs of users, using emotional advertising, promotions, and other means to resonate with consumers and brands.