抖音矩陣號的引流要注意哪些內(nèi)容？

1、不同IP客串合拍視頻
1. Co production video of guest appearances from different IPs
短視頻引流是獲得曝光率的好方式，而客串合拍視頻，可以將大號的曝光影響大化，自然也是大號帶小號快速的方法。
Short video streaming is a good way to gain exposure, while co production of guest videos can maximize the exposure impact of the big screen, which is naturally a fast way for the big screen to bring the small screen.
采用客串方式的這些賬號定位都相似，他們畫風(fēng)也是相似，通過相互之間的客串，達(dá)到更多的曝光率。可以采取真人出鏡的形式去對方視頻作品中客串，也可以在視頻中隔空喊話進(jìn)行互動(dòng)，或者是用文字、口播對方賬號的形式對小號進(jìn)行“安利”。
The positioning of these accounts using guest appearances is similar, and their art style is also similar. By making guest appearances with each other, they achieve more exposure. You can make a guest appearance in the other person's video work in the form of a real person appearance, or interact by shouting in the video, or use text or oral broadcasting of the other person's account to "benefit" the account.
一個(gè)主要人物在各個(gè)藍(lán)V矩陣號之間進(jìn)行的經(jīng)常性客串，會(huì)擴(kuò)大在全平臺的影響力，實(shí)現(xiàn)翻倍級曝光。如果人物不出鏡，也可以考慮特定的形象，如產(chǎn)品或景點(diǎn)門牌等。
The frequent guest appearances of a major character between various Blue V matrix numbers will expand their influence on the entire platform and achieve double exposure. If the character does not appear on camera, specific images can also be considered, such as product or attraction doorplates.
2、標(biāo)題區(qū)互動(dòng)或@對方
2. Title area interaction or @ each other
發(fā)布作品時(shí)，我們不僅可以在標(biāo)題文案中提到矩陣號，評論區(qū)也是用戶們活躍的互動(dòng)場所，同樣不容忽視。許多用戶都有看熱門評論的習(xí)慣，所以抖音玩家不能放棄這個(gè)引流入口，通過回復(fù)評論(作者回復(fù)的評論會(huì)被置頂)來吸引用戶的注意力。
When publishing works, not only can we mention the matrix number in the title copy, but the comment area is also an active interactive place for users, which cannot be ignored. Many users have the habit of reading popular comments, so Tiktok players can't give up this diversion portal to attract users' attention by replying to comments (the comments replied by the author will be placed at the top).
除了短視頻帶來的曝光之外，利用標(biāo)題區(qū)互動(dòng)也可以達(dá)到引流目的。可以說是抖音賬號的廣告自留地，并且?guī)в凶詣?dòng)跳轉(zhuǎn)屬性，當(dāng)用戶想要一探究竟時(shí)，只需要點(diǎn)擊就可以直接跳轉(zhuǎn)，大大降低了用戶轉(zhuǎn)化路徑。
In addition to the exposure brought by short videos, utilizing the interaction in the title area can also achieve the purpose of attracting traffic. It can be said that it is a private advertising area of the Tiktok account, and has an automatic jump attribute. When the user wants to explore the truth, he can directly jump by clicking, which greatly reduces the user conversion path.
在標(biāo)題中@對方，能夠獲得跟短視頻近乎相同的曝光。和營銷痕跡過重的視頻存在被限流風(fēng)險(xiǎn)的操作相比，這種方式比較安全，不用擔(dān)心觸碰抖音平臺規(guī)則。如果在文案上能夠有所承接，如果你們之間的視頻、文案能夠形成一種聯(lián)動(dòng)，會(huì)獲得更好的曝光效果。
In the title, @ the other person can achieve almost the same exposure as the short video. Compared with the operation where the video with excessive marketing traces has the risk of being restricted, this method is safer and does not have to worry about touching the rules of the Tiktok platform. If there is some continuity in the copywriting, and if the videos and copywriting between you can form a linkage, it will achieve better exposure effects.
3、評論區(qū)互動(dòng)或@對方
3. Interaction in the comment section or @ the other party
和標(biāo)題區(qū)互動(dòng)類似，作品評論區(qū)是目前抖音平臺活躍的“粉絲互動(dòng)場所”，是抖音賬號的另一個(gè)廣告自留地。大號通過評論區(qū)互動(dòng)@對方，并且默認(rèn)置頂，從而激發(fā)活躍粉絲好奇心，進(jìn)而完成對小號的引流。
Similar to the interaction in the title area, the work review area is currently an active "fan interaction place" on the Tiktok platform, and another advertising private area of the Tiktok account. The large account interacts with @ the other party through the comment area and defaults to being on top, thereby stimulating the curiosity of active fans and completing the flow of the small account.
有些不同量級的大號、腰部賬號，也會(huì)突然來個(gè)評論區(qū)互動(dòng)，所以建議也可以多去一些熱門大號評論，不過這個(gè)好能夠神評，一般評論好的也會(huì)吸引到一批人關(guān)注。
Some large and waist accounts of different levels may also suddenly come up with a comment section for interaction, so it is recommended to also go to some popular large account comments. However, this is good for quick reviews, and generally good reviews will also attract a group of people's attention.
或者去同行的視頻下面評論并@小號，搶占第一條評論，利用首發(fā)效應(yīng)讓你的留言評論展示在評論區(qū)前面的位置，這樣曝光的機(jī)會(huì)、引流的效果至少十倍倍增。
Alternatively, go to peer videos to comment and @ account, grab the first comment, and use the first post effect to display your comments in the front of the comment area. This way, the chances of exposure and the effect of traffic flow are at least tenfold increased.
4、建立風(fēng)格一致的矩陣帳號。
4. Establish a consistent style matrix account.
相信大家在抖音上都刷過樊登讀書這樣的賬號，而且不止一次。根據(jù)粗略統(tǒng)計(jì)，2019年樊登讀書在抖音上擁有數(shù)百個(gè)矩陣號，擁有超過1億的粉絲。如果我們在抖音上搜索樊登二字，旗下的一系列矩陣賬號就會(huì)出現(xiàn)。
I believe that everyone has used Fan Dengdu's account on Tiktok more than once. According to rough statistics, Fan Dengdu has hundreds of matrix numbers on Tiktok in 2019, with more than 100 million fans. If we search for Fan Deng on Tiktok, a series of matrix accounts will appear.
5、只關(guān)注矩陣賬號。
5. Only focus on matrix accounts.
在關(guān)注列表中，我們可以只關(guān)注自己團(tuán)隊(duì)運(yùn)作的矩陣帳號，從而激發(fā)用戶的好奇心，引起用戶的注意。
In the following list, we can only focus on the matrix accounts operated by our team, thereby stimulating users' curiosity and attracting their attention.
6、在個(gè)人簡介中呈現(xiàn)
6. Present in personal profile
個(gè)人簡介欄，既是賬號與粉絲建立信任的一個(gè)窗口，同時(shí)也是帶號引流的優(yōu)選擇之一。很多“有心粉絲”都是通過個(gè)人介紹欄找到關(guān)注「主賬號」的更多內(nèi)幕、八卦，甚至聯(lián)系方式。
The personal profile bar is not only a window for establishing trust between accounts and fans, but also one of the best choices for numbered traffic. Many "loyal fans" find more insider information, gossip, and even contact information about their "main account" through their personal introduction section.

個(gè)人簡介欄的內(nèi)容可以多次修改，每30天可以修改一次，形式也靈活多樣，無論是賬號說明，還是引流信息，抑或是一些特殊情況的聲明，都可以在這里呈現(xiàn)。不過為了賬號權(quán)重考慮，不建議過于頻繁修改。
The content of the personal profile column can be modified multiple times, every 30 days, and the format is also flexible and diverse. Whether it is account description, flow information, or some special situation statements, they can be presented here. However, for account weight considerations, it is not recommended to modify it too frequently.
7、唯一關(guān)注引流矩陣號
7. Unique attention drainage matrix number
這種引流方式，主要借助粉絲對大號的好奇心、關(guān)注力來實(shí)現(xiàn)引流的效果。常使用的方法是引導(dǎo)用戶去自己唯一關(guān)注的“客服號”、“服務(wù)號”，在小號里面放置完整的聯(lián)絡(luò)信息，在保證主流量池穩(wěn)定的同時(shí)完成引流。
This drainage method mainly relies on the curiosity and attention of fans towards the large size to achieve the drainage effect. The commonly used method is to guide users to the only "customer service account" and "service account" they follow, and place complete contact information in the small account to ensure the stability of the mainstream traffic pool while completing the flow.
8、在大號發(fā)布或轉(zhuǎn)發(fā)小號視頻
8. Post or forward small account videos on the large account
在抖音里，你轉(zhuǎn)發(fā)的作品會(huì)顯示在粉絲的關(guān)注中，這便相當(dāng)于另一種形式的“原創(chuàng)發(fā)布”。有些小號發(fā)布的視頻，因?yàn)榉劢z體量不夠未能有比較好的完播率、贊評率，但大號轉(zhuǎn)發(fā)后卻能收獲不錯(cuò)的曝光。
In Tiktok, the works you forwarded will be shown in the attention of fans, which is equivalent to another form of "original release". Some videos posted by small accounts may not have good completion and review rates due to insufficient fan base, but after being forwarded by large accounts, they can receive good exposure.
像“末那大叔”的抖音號里就有轉(zhuǎn)發(fā)不少“北海爺爺”的視頻，很多粉絲關(guān)注了前者的同時(shí)，也會(huì)同步去關(guān)注后者。
For example, there are many videos of "Grandpa Beihai" forwarded on the Tiktok account of "Uncle Mona". Many fans pay attention to the former while they also pay attention to the latter synchronously.
9、在直播中引流推薦小號
9. Streaming and recommending small accounts in live streaming
抖音玩家也可以在直播過程中引導(dǎo)小號。與短視頻相比，對直播的控制相對較低。抖音玩家可以借此機(jī)會(huì)增加引流渠道。
Tiktok players can also guide the trumpet during the live broadcast. Compared to short videos, the official control over live streaming is relatively low. Tiktok players can take this opportunity to increase drainage channels.
相比于對短視頻的嚴(yán)控，抖音對直播入口的管制反而不算太嚴(yán)，所以在直播中，不論是真人出鏡還是口播帶號都可以相對放開推廣。
Compared with the strict control of short videos, the Tiktok official control of the live broadcast entrance is not too strict, so in the live broadcast, whether it is live or oral broadcast with the number can be relatively relaxed.
形式上，還可以是大號帶小號的雙人直播，小號和小號的雙人直播，買大號流量或抱團(tuán)取暖，至于是免費(fèi)還是付費(fèi)，具體的可以根據(jù)各賬號的推廣預(yù)算來確定。
In terms of form, it can also be a dual live broadcast with a large and small account, or a dual live broadcast with a small and small account. Buy large account traffic or group heating, and whether it is free or paid can be determined based on the promotion budget of each account.