爆款視頻是收集方法有哪些？

我將從開(kāi)頭，中間，結(jié)尾，來(lái)給大家講講如何進(jìn)行視頻腳本創(chuàng)作

I will explain how to create video scripts from the beginning, middle, and end

開(kāi)頭-1：開(kāi)頭創(chuàng)作技巧

Opening -1: Opening Creation Techniques

黃金3秒原則，用戶在視頻開(kāi)頭的注意力最多只有3秒，3秒內(nèi)判斷這個(gè)視頻是不是值得我繼續(xù)看下去。

The golden 3-second principle states that the user's attention at the beginning of the video is limited to a maximum of 3 seconds, and within 3 seconds, it determines whether the video is worth watching.

所以在這個(gè)原則下，視頻的開(kāi)頭一定要有吸引力。

So under this principle, the beginning of the video must be attractive.

一個(gè)好的開(kāi)頭應(yīng)該起到的作用，吸引用戶繼續(xù)觀看； 快速進(jìn)入視頻的主題；我們需要注意的是：一定要站在用戶的角度去思考，去表達(dá)他們所感興趣的內(nèi)容，就像跟好朋友說(shuō)話一樣去表達(dá)。

A good beginning should play a role in attracting users to continue watching; Quickly enter the theme of the video; What we need to pay attention to is that we must think from the user's perspective and express their interests, just like talking to good friends.

切忌一味地說(shuō)教和過(guò)于書(shū)面化，這樣往往容易引起用戶的反感啊哈哈。

Be sure not to preach blindly and become too written, as this can often lead to user aversion, haha.

中間-2：3秒后的內(nèi)容塑造

Content shaping after 2:3 seconds in the middle

內(nèi)容的設(shè)計(jì)就是要遵循以下原則如：沖突性、反轉(zhuǎn)原則、精簡(jiǎn)原則




The design of content should follow the following principles, such as conflict, reversal, and simplification

如沖突性，在互聯(lián)網(wǎng)時(shí)代，大多數(shù)人的注意力是極為有限的。

For example, in the Internet era, most people's attention is extremely limited.

我們要學(xué)會(huì)把沖突性的元素融入其中，這樣才能吸引用戶看下去。

We need to learn to incorporate conflicting elements in order to attract users to continue reading.

如反轉(zhuǎn)原則，其實(shí)反轉(zhuǎn)就是指，按照常規(guī)的思路，事情應(yīng)該是朝著A方向去發(fā)展的，結(jié)果筆鋒一轉(zhuǎn)，變成了B結(jié)局。

According to the principle of reversal, actually reversal refers to the conventional idea that things should develop in the direction of A, and the result is a sharp change in the pen, leading to the ending of B.

發(fā)現(xiàn)大部分人都是喜歡看反轉(zhuǎn)劇情特別是帶點(diǎn)喜感的如小段子：

It has been found that most people enjoy watching plot twists, especially those with a bit of humor, such as short jokes:

騎車(chē)帶我朋友，因?yàn)榧保T得比較快。她滿臉擔(dān)憂的說(shuō)，你騎慢點(diǎn)啊，小心一點(diǎn)別摔著了。我瞬間感動(dòng)放慢了速度。接著她悠悠地說(shuō)，摔著你了不說(shuō)，別摔著我了！

Riding a bike with my friend, I rode faster because I was in a hurry. She said with a worried expression, "Please ride slowly and be careful not to fall.". I was instantly moved and slowed down. Then she said leisurely, "If you fall, don't say it. Don't fall on me!"!

劇情反轉(zhuǎn)小故事，你有遇見(jiàn)過(guò)嗎？上學(xué)時(shí)問(wèn)我媽要零花錢(qián) 我媽問(wèn)要多少？我說(shuō)你有多愛(ài)我就給我多少，我媽說(shuō)：我十分愛(ài)你，然后給我了一毛錢(qián)！我都懷疑自己是不是親生的，劇情反轉(zhuǎn)的小故事，你有碰到過(guò)嗎

Have you ever encountered a plot reversal story? When I was in school, I asked my mom for pocket money. How much does she need? I said you can give me as much as you love me, and my mother said: I love you very much, and then gave me a penny! I doubt if I am my own biological child. Have you ever encountered a plot reversal story

結(jié)果出乎了大家的意料，這個(gè)短視頻也拿到了高贊。

The result exceeded everyone's expectations, and this short video also received high likes.

如精簡(jiǎn)原則，短視頻很短，用戶的注意力也很短，所以我們一定要注意精簡(jiǎn)精簡(jiǎn)再精簡(jiǎn)。

According to the principle of simplification, short videos are very short, and the user's attention is also very short, so we must pay attention to simplification and then simplification.

不要什么都往上面堆，刪掉對(duì)主題表達(dá)和制造沖突無(wú)用的廢話。

Don't pile everything up and delete useless language that expresses the theme and creates conflicts.

如期待原則，就是讓觀看的用戶一直保持期待，這樣才能一直觀看下去直至結(jié)束。

The principle of expectation is to keep the viewers looking forward, so that they can continue watching until the end.

哪些方法可以幫助用戶保持期待呢?

What methods can help users maintain their expectations?

開(kāi)頭拋出疑問(wèn)，并且暗示結(jié)尾揭秘，讓用戶期待；不斷地隨著視頻播放拋出疑問(wèn)，勾住他們的魂，讓用戶欲罷不能。

Throw a question at the beginning and suggest revealing the secrets at the end, making users look forward to it; Continuously raising questions as the video plays, captivating their souls and making users unable to stop.

還可以多切換鏡頭，不要一直是一個(gè)同樣的鏡頭畫(huà)面，越豐富用戶就會(huì)越持續(xù)有新鮮感。

You can also switch between multiple shots, instead of always having the same shot, as the richer the user, the more fresh they will continue to feel.

結(jié)尾-3：結(jié)尾就是完成引導(dǎo)操作

End-3: The end is to complete the boot operation

一個(gè)好的結(jié)尾應(yīng)核起到的作用：升華主題 & 總結(jié)主題； 引導(dǎo)關(guān)注+互動(dòng)。

A good ending should serve the purpose of sublimating the theme and summarizing the theme; Guide attention+interaction.

結(jié)尾形式：

End form:

有常見(jiàn)的金句結(jié)尾，就比如一個(gè)逆襲的案例，結(jié)尾處說(shuō)：“我命由我不由天”，這句話就升華了整個(gè)「逆襲」的主題。

There is a common golden ending, such as in a case of a comeback, where the ending says, "My fate is determined by me, not by heaven." This sentence elevates the theme of the entire "comeback.".

互動(dòng)結(jié)尾：

Interactive ending:

到了視頻結(jié)尾，可以提出一個(gè)問(wèn)題，引導(dǎo)讀者進(jìn)行互動(dòng)。

At the end of the video, you can ask a question to guide readers to interact.

如“喜歡，請(qǐng)點(diǎn)個(gè)關(guān)注哦~”或“趕緊艾特，你喜歡的吧”。

Like "I like it, please follow me~" or "Hurry up, Et, what you like".

預(yù)告結(jié)尾：

End of trailer:

這個(gè)其實(shí)就是放出下期預(yù)告，或者直接口頭上說(shuō)一下下期會(huì)講什么內(nèi)容。

This is actually releasing the forecast for the next issue, or simply verbally stating what will be discussed in the next issue.

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