濟(jì)南抖音運(yùn)營(yíng)：抖音內(nèi)容定位的9大定位！

而現(xiàn)如今，各種短視頻的制作教程和專(zhuān)業(yè)工具的出現(xiàn)，也讓很多人開(kāi)始自己創(chuàng)作短視頻進(jìn)行發(fā)布宣傳，其中包括個(gè)人，品牌方，傳統(tǒng)企業(yè)以及各大官方媒體等；而如何選擇適合于自身的賬號(hào)和內(nèi)容進(jìn)行制作宣傳，就成為了運(yùn)營(yíng)抖音的首要關(guān)鍵，今天就給大家盤(pán)點(diǎn)一下抖音目前的主要賬號(hào)類(lèi)型有哪些。

Nowadays, with the emergence of various short video production tutorials and professional tools, many people have started to create their own short videos for publication and promotion, including individuals, brands, traditional enterprises, and major official media; How to choose the right account and content for production and publicity has become the primary key to the operation of Tiktok. Today, we will take an inventory of the main account types of Tiktok.

1、知識(shí)分享類(lèi)

1. Knowledge sharing

這一類(lèi)的賬號(hào)以知識(shí)輸出為主。靠知識(shí)吸粉，多為教學(xué)、科普類(lèi)的賬號(hào)。涉及的領(lǐng)域眾多，比較適合于自身具備某項(xiàng)專(zhuān)業(yè)知識(shí)的用戶(hù)，其視頻表現(xiàn)形式也很多樣。但是這類(lèi)賬號(hào)目前在抖音平臺(tái)中還是比較多的，所以對(duì)于知識(shí)的儲(chǔ)備和輸出方式，也越來(lái)越考究。

This type of account mainly focuses on knowledge output. Relying on knowledge to attract followers, mostly for teaching and science popularization accounts. It involves a wide range of fields and is more suitable for users with a certain professional knowledge, and its video presentation is also diverse. However, there are still many such accounts in the Tiktok platform, so the knowledge storage and output methods are becoming more and more sophisticated.

2、搞笑段子類(lèi)

2. Fun joke subcategory

你可以記下自己刷抖音的大多數(shù)時(shí)間，是不是都是在飯后、下班后、睡覺(jué)前等碎片化的時(shí)間？而這個(gè)時(shí)間用戶(hù)是用來(lái)放松和娛樂(lè)的，所以搞笑內(nèi)容則是承擔(dān)的主力。如果你的視頻能讓觀看你視頻的人笑，說(shuō)明你就成功了，點(diǎn)贊轉(zhuǎn)發(fā)就成為了順其自然的一種獎(jiǎng)賞表達(dá)。大家用自己的點(diǎn)贊轉(zhuǎn)發(fā)為視頻的有趣買(mǎi)單。搞笑類(lèi)內(nèi)容視頻是所有人都適用的泛娛樂(lè)類(lèi)型。

You can record most of the time you use Tiktok. Is it fragmented time after dinner, after work, before going to bed, etc? And this time is used by users for relaxation and entertainment, so humorous content is the main responsibility. If your video can make the viewers laugh, it means you have succeeded, and liking and forwarding has become a natural form of reward expression. Everyone uses their likes and shares to pay for the fun of the video. Funny content videos are a pan entertainment genre that is suitable for everyone.

3、生活類(lèi)

3. Life related

視頻內(nèi)容拍攝形式非常簡(jiǎn)單，通常都是以其個(gè)人為主人公，在日常生活的一些場(chǎng)景中以富于感染力的語(yǔ)言講述一些家庭，工作生活的場(chǎng)景或者具有哲理性的話，向人們傳遞正能量，核心之處就是引起用戶(hù)內(nèi)心的情緒，產(chǎn)生共鳴。

The shooting form of video content is very simple, usually with the individual as the protagonist, telling some family, work and life scenes or philosophical words in infectious language in daily life, conveying positive energy to people, and the core is to arouse the user's inner emotions and resonate.

4、好物分享類(lèi)

4. Good item sharing category

此類(lèi)賬號(hào)其實(shí)大部分都是前面三種賬號(hào)的轉(zhuǎn)型而成，其門(mén)檻較高，需要有一定的粉絲和流量基礎(chǔ)，通過(guò)短視頻和直播的形式來(lái)進(jìn)行帶貨分享。而產(chǎn)品種類(lèi)大部分是以日用快消品為主，包括美妝，食品，家居用品，洗護(hù)用品以及各種平時(shí)家里會(huì)使用到的產(chǎn)品。

Most of these types of accounts are actually transformed from the first three types of accounts, with a high threshold and a certain fan and traffic foundation. They can be used to promote and share products through short videos and live broadcasts. Most of the product categories are based on daily fast-moving consumer goods, including beauty, food, household products, toiletries, and various products that are commonly used at home.




5、產(chǎn)品宣傳類(lèi)

5. Product promotion

這類(lèi)賬號(hào)在抖音的入駐門(mén)檻是比較低的，只需要用營(yíng)業(yè)執(zhí)照認(rèn)證企業(yè)號(hào)即可，大部分都是一些企業(yè)或者工廠，唯一需要考究的就是視頻的制作，比如：真人出鏡，產(chǎn)品講解，案例展示等等，通過(guò)多維度的視頻內(nèi)容更好的展示自己的產(chǎn)品，讓用戶(hù)認(rèn)可，再通過(guò)抖音店鋪或者引流至線下來(lái)變現(xiàn)。

The entry threshold for such accounts in Tiktok is relatively low. You only need to use the business license to authenticate the enterprise number. Most of them are enterprises or factories. The only thing you need to pay attention to is the production of videos, such as live camera appearances, product explanations, case presentations, etc., to better display your products through multi-dimensional video content, so that users can recognize them, and then use Tiktok stores or lead them to offline cash.

6、歌舞類(lèi)

6. Song and dance category

歌舞類(lèi)視頻在抖音平臺(tái)一直都是熱門(mén)定位，抖音平臺(tái)帶火了無(wú)數(shù)歌曲，比如：《小星星》、《我的滑板鞋》、《你打不過(guò)我吧》等等，多不勝數(shù)，不光是歌還有舞蹈，比如：拍灰舞、手勢(shì)舞、腳藝人等等，受到了大眾好評(píng)和模仿。

Song and dance videos have always been popular on the Tiktok platform. The Tiktok platform has brought countless songs, such as Little Star, My Skateboarding Shoes, You Can't Beat Me, and so on. There are countless songs and dances, such as gray dance, gesture dance, foot dancers, and so on, which have been praised and imitated by the public.

7、動(dòng)物類(lèi)

7. Animal class

現(xiàn)在越來(lái)越多的用戶(hù)喜歡小動(dòng)物，發(fā)動(dòng)物短視頻也能獲得大家的一致的好評(píng)。

More and more users are fond of small animals now, and posting animal short videos can also receive unanimous praise from everyone.

每個(gè)小動(dòng)物都有自己的性格，優(yōu)質(zhì)的動(dòng)物類(lèi)短視頻作者，依靠小動(dòng)物的形象吸引了大片粉絲，有些企業(yè)還會(huì)讓小動(dòng)物作為自己的形象，或者給自己代言產(chǎn)品。

Each small animal has its own personality, and high-quality animal short video authors rely on the image of small animals to attract large fans. Some companies even use small animals as their own image or endorse products for themselves.

在抖音這類(lèi)優(yōu)質(zhì)的視頻創(chuàng)作者有：尿尿是只貓、貓咪叫不苦、趙拉斯吃二狗、柴犬火鍋底料等，都憑借著小動(dòng)物吸粉無(wú)數(shù)。

The creators of high-quality videos such as Tiktok include: The urine is a cat, the cat does not cry hard, Zhao Lasi eats two dogs, and the base of Shigou hotpot, all of which rely on small animals to absorb countless powders.

8、模仿類(lèi)

8. Imitation class

模仿類(lèi)視頻比較依賴(lài)熱門(mén)，這類(lèi)視頻大多數(shù)都是依靠模仿他人而吸粉。

Imitation videos rely more on popularity, and most of these videos attract followers by imitating others.

這類(lèi)用戶(hù)的作品大多數(shù)都是搞笑，在原視頻的基礎(chǔ)上加一些想法和創(chuàng)意，變成自己的短視頻，屬于模仿類(lèi)范疇。

Most of the works of these users are humorous, adding some ideas and creativity to the original video and turning it into their own short videos, which belongs to the category of imitation.

9、旅游類(lèi)

9. Tourism

做這類(lèi)抖音視頻不需要有過(guò)多的濾鏡也不用有太多的參與者，只需要將沿途的自然風(fēng)景拍美觀、清晰就可以了。

This kind of Tiktok video does not need too many filters or participants. It only needs to take beautiful and clear pictures of the natural scenery along the way.

觀看旅游類(lèi)短視頻大多數(shù)都是為了彌補(bǔ)自己不能外出的遺憾，這類(lèi)短視頻可以為一些旅游景點(diǎn)代言，吸引大波游客，或者自己配音加上字幕也是一種不錯(cuò)的選擇。

Watching tourism short videos is mostly to make up for the regret of not being able to go out. These types of short videos can endorse some tourist attractions, attract a large number of tourists, or dub and subtitle themselves, which is also a good choice.

本文由濟(jì)南短視頻運(yùn)營(yíng)友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊:http://www.www11ccmmcomc.cn真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

This article is dedicated by Jinan Short Video Operations. For more information, please click: http://www.www11ccmmcomc.cn Sincere attitude. We will provide you with comprehensive service. We will gradually contribute more relevant knowledge to everyone. Stay tuned